Children's Book Writers and Illustrators of the Hunter and Central Coast   (CBHunCC)
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Some motivation to keep on blogging and insight into how art directors think

9/28/2015

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If you have been looking for some encouragement to dust off your blog and keep it going, then this article will help because it explains why regular blogging makes a writer more attractive to publishers. Because 1) Bloggers have a platform/readership tribe, 2) Bloggers test their ideas and get feedback on what works through analytics, 3) A long term blogger creates subject matter credibility, 4) Blogging gets you thinking not just like a writer but also like a salesperson, and 5) If you are blogging then you are writing, and the more writing you do the better writer you will become.
http://michaelhyatt.com/5-reasons-publishers-love-bloggers.html?utm_content=bufferb9071&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
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A perennial question is, 'What does an art director look for in an illustrator?' In this article Giuseppe Castellano answers that question from his perspective. He starts with what the text needs. Once he has a list of those needs (eg eerie, bold, black & white) he goes looking for illustrators who can deliver quality in those areas (strong character design, an understanding of colour theory, compositional intelligence, consistency and an ability to command the medium). He then searches widely online and offline, and appreciates professionally done postcards. An up-to-date website that showcases only your best work is essential. If your work meets the needs and quality requirements AND fits with the tone of the story, then you will make his short list.
http://www.gcastellano.com/arttips/2014/12/16/what-does-a-childrens-book-art-director-look-for

So any illustrator who wants steady work should be doing four things: 1) getting independent feedback on what kind of atmospheric qualities and story tone your style melds with, 2) research into the atmosphere and tone of recently published illustrated books as possible, 3) working out what sub-genre of children's books you have the best synergy with, and making contact with agents, publishers and art directors who do a significant amount of work in that sub-genre, and 4) working hard on improving the technical quality of your artwork.​
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