This article from Creative Choices is a rather good one on niche marketing, containing clever ways you can test market your creative work without committing a lot of scarce resources to it: http://ccskills.org.uk/careers/blog/find-your-creative-niche?utm_source=newsletter%20241&utm_medium=email&utm_content=Find%20your%20creative%20niche&utm_campaign=newsletter . Some good quotes from the article are: 'The best niche can be described as being an inch wide and a mile deep. This means it's very specific in scope, meets a well-defined need and attracts plenty of people who want to buy.' and 'Before you start selling anything, show samples and demonstrate services to both existing and new customers. See what they think. Ask if they think it’s up to scratch and if the price is right. This is much better than meeting an awkward silence later on if you try to sell something and they don’t like it.'
Choosing a book title (or even an artwork title) isn't easy, and often the working title you start out with isn't the title you end up with. This blog-post from Anne R. Allen has some interesting historical information, a reminder to Google any title you come up with, a request to research what titles work for you as a reader and why, a list of ideas for titles that tend to work consistently (eg related to the names, occupations, and places in your manuscript/artwork), a nudge to have your title connected to your genre somehow and plenty more: http://annerallen.blogspot.com.au/2015/05/10-tips-for-choosing-right-book-title.html?m=1
This article from Creative Choices is a rather good one on niche marketing, containing clever ways you can test market your creative work without committing a lot of scarce resources to it: http://ccskills.org.uk/careers/blog/find-your-creative-niche?utm_source=newsletter%20241&utm_medium=email&utm_content=Find%20your%20creative%20niche&utm_campaign=newsletter . Some good quotes from the article are: 'The best niche can be described as being an inch wide and a mile deep. This means it's very specific in scope, meets a well-defined need and attracts plenty of people who want to buy.' and 'Before you start selling anything, show samples and demonstrate services to both existing and new customers. See what they think. Ask if they think it’s up to scratch and if the price is right. This is much better than meeting an awkward silence later on if you try to sell something and they don’t like it.'
0 Comments
Leave a Reply. |
NewsA place for sharing anything newsworthy about local children's book writers and illustrators or to share good content on career development. Archives
February 2016
Categories
All
|